New year, new collaborations

New year,
new collaborations

In 2018 I left my job to escape the big city and go live between the hills and the sea, starting a freelance career.
This was a huge change, and I have to say that many times during these months I thought “what the hell was I thinking?!”. But at the same time, I now wake up everyday with the motivation to do something great, instead of just letting life flow upon me. It’s scary when you are in control, but also the rewards that you can get make you feel so alive. Don’t be afraid to step outside your comfort zone, it’s all that it takes to achieve your dreams.

In 2019 I hope to never stop learning, improving and creating something good that improves people lives. Because to me, this is what design is really about.

If your company is looking for a designer with a problem-solving mindset and enthusiastic attitude please get in touch, I’m looking forward to start new and exciting collaborations this year!

Original illustrations


Even though I entered the design world from the industrial design door, I’ve always been fascinated with art and graphic design. So from time to time I like to experiment with drawing and painting, as a way to exercise creativity and define my personal style. Here is a collection of paintings made in Illustrator with an old Wacom Bamboo.



All illustrations are available to order as prints from Society6, shop now →



Flower holders

Shangai was born as an exploration in mixing 3D printed parts with other materials. They are a couple of flower holders inspired by the Chinese game of Shangai (or Mikado): the shape comes from the twisting motion of the sticks that is performed at the beginning of a match. They are available in two versions, large and small.

There is a great attention to sustainability: the container for the water is not provided, so the customer can reuse a glass or jar which is already available; the 3D printed part is made of PLA, a biodegradable plastic derived from renewable resources, such as corn starch or sugarcane; the sticks are made of bamboo, one of the fastest growing plants in the world which is also very light and strong; the packaging is entirely made of paper, which is 100% recyclable.

They are provided as a build-it-yourself kit, since I wanted to evoke that certain kind of pleasure that comes from assembling objects, like Ikea furniture or Lego toys. Furthermore, the water container can be changed anytime, so the user can customize the look of the object to suit any interior style.

What can i design for you?

SV18 concept chair

As an exercise in creativity I decided to design the n. 1 most loved objects by designers all over the world: a chair.

The SV18 chair is a tribute to the famous chairs designed by Michael Thonet in the 19th century. The innovative technique of bending solid beech wood is considered a milestone in the history of industrial design.

Thonet 209 and 214
Models 209 and 2014 by Thonet

The goal was to design a chair with the same style and production techniques of the original Thonet chairs, but with a new, iconic a timeless silhouette.

The result is a chair which can be used at home or in a public space, that is simple and elegant to match any interior style. Its elements evoque the classic Thonet style, while sporting a modern and fresh look.

SV18 concept chair black
Black lacquered version
Natural beech version

I also added a second version with armrests.

Like it?
Show your love on Behance →

Read also the article on Design Street (in Italian)


Romia herbs planter


Herbs planter

Romia is a piece of furniture designed to create a small herb garden on a balcony or a patio. The idea comes from the need of having the pots fixed in place since I live in a very windy area.

The plants are lifted from the ground to make it easier to water them and pick the leaves for cooking. The drip tray is separated from the pot, so the excess water cannot damage the plant and can evaporate naturally and quickly.

Hand-made in solid fir, treated to stand any weather condition, it doesn’t have any screw exposed to rain that could rust over time. Its simple and minimal design can complement any style while putting the beauty of the plants at the center of the attention; the legs are tapered and lacquered in black to create contrast and make the upper part look floating.

Works at Design Group Italia

Design Group Italia


at Design Group Italia

Year   2014-2018   |   Client   Various

Some of the projects which I worked on during my years at Design Group Italia. 



D-Heart is the first smartphone-based electrocardiograph that is simple to use, clinically reliable, portable and affordable. The results are then sent to your trusted doctor through the app via a 24/7 telecardiology service for an immediate diagnosis.

In this project I worked on the product design and the custom cable winding mechanism, on the wireless charging case and on the smartphone app UX/UI.

ABB Basic M

The new offer ABB – basic M – provides a complete solution for use in residential and commercial buildings, including modular circuit breakers, automatic residual current circuit breakers (RCBs), differential current circuit breakers (VDT), load switches, bus wiring and terminal sealing accessories. The design was focused on cost efficiency while giving the product line a modern and clean look.


Trillio is an easy-to-use portable device that reminds people to take their medication and helps them adhere to a treatment program. When it is time to take a medication, Trillio alerts the patient while displaying a reminder. The user can stop the alarm by pressing a button. This device is part of a connected service ecosystem that provides a physical connection among patients, their healthcare providers and pharmacies via a simple device in the patient’s home. For Trillio I designed the UX/UI of the device: the challenge was to create a clear and easy interface for a very low-res e-ink screen.

Blue Lagoon shop

Blue Lagoon store

The vision for the Blue Lagoon’s flagship store in Keflavik airport, Iceland, was to reflect the ambiance of being in Blue Lagoon Spa. The store was designed to create a nostalgic feeling for past visitors of the lagoon while also providing a fresh experience to new and old clients. The brand was expressed by incorporating physical elements of the lagoon such as the surrounding black rock, which was captured by designing a curved wall built from blocks of locally cut volcanic rock. The environment of rising steam leaving the white water of the lagoon is imitated through the lit glass walls behind the shelved products. Alongside the guidance and expertise of the staff, I designed a space for a sensorial experience with Blue Lagoon products, together with the custom-made furniture used to display the products.

3M CIC Romania

3M CIC Romania

A Customer Innovation Center (CIC) is a space where the public can enter and interact with our client’s brand. A strategic narrative is designed to evoke a dialogue through storytelling and hands-on contact with technologies. Our tailored customer innovation centers are executed in an integrated approach using persuasive design, interaction, and interiors to orchestrate customer inspired innovation and a lasting memory for guests.

Romania’s CIC is the 10th designed and implemented by Design Group Italia. The 3M Romania CIC is an interactive journey for guests to discover 3M technologies, products, and market applications that are found in our everyday lives.